When you plan to give someone a gift, you observe that person's likes and dislikes. You will try to determine his preferences for specific personal possessions. You won't give a subordinate a lingerie for her birthday – she might get offended. If she will not get offended, her boyfriend or husband will. When we are trying to look a gift for someone, we try to put ourselves in their shoes, trying to think the way they think to find the perfect gift for them.

If you are employed by a marketing company, there will be occasions that you will give away promotional products as part of your advertising and marketing strategy. In deciding what to give away, you are expected to take into consideration the demographics of your clientèle, what they will most likely use and what they will likely want and need. What you want does not necessarily mean that you need it and what you need does not necessitate wanting it. For example, you may need a blender when you want to make fruit smoothies, but it does not mean you will always need to make one. Inversely, you may want a car, but you don't actually need it since the one you are currently using is in its optimum condition.

On the other hand, your wedding necessitates wedding favors. In choosing and deciding your wedding favors, you will most likely feel that you are looking for advertising products, only this time, you are advertising the memories of your wedding
day.

First and foremost to take into consideration is your budget. You would want to get more coverage with your wedding favors – meaning as much as possible, everyone will be given something that signifies this major event of your life. You will also have to take into consideration the guests that you will have. Just like attending a kid's birthday party, you cannot give away pens for the kids because they won't be able to appreciate it – unless they come with their favorite cartoon characters. What you give away as wedding favors should not only be inexpensive, applicable for the ages of the attendees and appropriate not just gender-wise but also profession-wise.

As such, it is advisable that you decide on general categories – those that most people will use (if you want to give away something to use) and that will also reflect your personality. Your wedding favors can be decided on the circumstances on how you and your partner met or activities that you enjoy both. For example, active and sports-fanatic couples may want to have a matching golf caps or baseball caps, embroidered with their name on it. Medically-inclined couples may also want a doctor or a nurse rubber key chain with their names and date of wedding imprinted on it. For those who like drinking cocktail drinks or any alcoholic beverage for that matter, shot glasses can be personalized and usually comes in clear or frosted finish. These are just one of the many varieties of wedding favors that will lasts and great to depict the couple's personality.